Obama’s New Slogan

1 05 2012

Obama’s campaign just released its newest ad with his 2012 reelection slogan. This new slogan is “Forward” with the “o” being is logo from the 2008 election. Essentially the ad lays out what he had done “well” in the past four years. There are many things I dislike about this video, the first of these is the things that he has done well. Most of these things are the reasons that I am not voting for him and will be casting my vote for Mitt Romney in November.

In this list of things, he has a lot of his big wins such as the auto bailout and many other economic policies that he repeats a few times by calling them different things. However, throughout this video his campaign adds random clips that they have in order to appeal to different key voters in the election. I am not saying that this is a bad thing to do because both sides will be doing it, but these clips just stand out a lot. For example, at the 5:43 mark, there is a clip mixed in with “successful” policy legislation that he has past about him appointing the first Latina Supreme Court Justice. Also, there are a few random spots were Don’t Ask Don’t Tell is brought up in the video a few times too.

These two random moments are simply placed in here to try and appeal to demographics that the president is losing Latinos and young people. The Latino appeal is obvious because of the Sonia Sotomayor clip. He is worried about losing the youth vote, so he is bringing in gay rights which younger voters tend to support more.

The are several other huge campaign mistakes in this video, like only showing Romney for a few seconds and when mentioning Republicans, he shows Glenn Beck, Rush Limbaugh and Sean Hannity. This is just stupid because he should be attacking Romney and the potential VP nominees.

I would love to elaborate more, but I’ve already written a lot. My source is already linked to above. Feel free to comment!

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2 responses

1 05 2012
James McPherson

“huge campaign mistakes in this video, like only showing Romney for a few seconds and when mentioning Republicans, he shows Glenn Beck, Rush Limbaugh and Sean Hannity. This is just stupid because he should be attacking Romney and the potential VP nominees.”

Actually, that continues an age-old tradition of trying to tie the opposition to its most visible extremes. The Obama folks want you to think of Beck, Limbaugh and Hannity as representatives of the GOP. There’s no sense in attacking unknown potential VP nominees, when doing so would simply strengthen their credibility among Republicans.

1 05 2012
jandrewcole

Hi James! Thank you for your comment. I agree with you on the fact that attacking VP nominees would probably strengthen their credibility among Republicans, but that is not the audience that the Obama campaign is targeting. I believe that if you start tearing down the top potential VP nominees like Rubio, would put a lot of doubts in the head of the potential swing voters. Since most of the VP nominees have had a lot of publicity surrounding them, it would not be giving them a lot new publicity and bringing them into the spotlight. However, I will admit that I am looking at things from a Republican point of view, so I am sure that the Obama campaign has a reason behind this, I just would not go about it this way.

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